SMS Marketing for Your Business
- Posted by: BCA
- Category: Business plans, Competitive research, Innovation, International, Marketing
Texting is today the most direct and most popular means to keep in touch with your contacts. Just like any other relationship, your relationship with your customers needs to be maintained through some form of communication be it email, social media, or more directly, a text. Hence the importance of customer relationship management (CRM) systems.
No matter the size of your business, simple innovations will push you forward and gain you the much needed growth in today’s highly competitive business environment. How about collecting customer details through a well organised database every time they have a car wash for example? Then use those details to market new products added to your business line. For instance, as a car wash you might bring in a new line of income by selling paint protect products. This can be marketed to your customer database once available thereby getting instant potential customers for your new product line. Your business need not be a big corporate to take advantage of such simple innovations.
According to the Zambia Information and Communications Technology Authority (ZICTA), mobile phone subscribers in Zambia have grown at a rate of 19.5% per annum in the last 8 years. Latest figures for mobile phone subscribers in Zambia stand at about 11.6 million people out of about 15 million Zambians. Clearly this trend is something to look seriously at for any business that is serious about growth.
So what exactly is text message marketing you might ask…
Text Message Marketing (also known as SMS Marketing) is simply a method of communication that sends text between cell phones, or from a computer (or tablet) to a cell phone number. This is from one source to many recipients that opt in to get communication from the sender. Text messaging is arguably the most popular and effective form of marketing because it does exactly what it is supposed to do. You can achieve great return on investment (ROI) doing nothing more than occasionally texting your customers with product/service notices, reminders and special offers. More than 95% of texts are read within 5 minutes of receipt. If you have established good relations with your contacts, they will want to hear from you whenever they see a text from you.
More engagement with your contacts means potentially new customers as your current contacts will be talking about you more as you are practically in their faces…Gain more referrals, and sell more to existing customers. Business needs a proactive approach, don’t be reactive. Try text marketing today, it is easier than you think to run your own system. If your business currently runs email marketing campaigns, text marketing will significantly increase your email campaigns open rates. Through text marketing, you can remind your subscribers when you send email hence increase your email open rate. Event reminders, conference reminders, and other notifications are all examples of activities that benefit from text marketing.
Several systems exist to help you do this. For an easy-to-use system, we recommend TextLocal, a UK based company with text marketing for international clients. Most companies offering text marketing online solutions will have limited international coverage. Hence it is important to check your preferred solution provider’s capability before you sign up. Cost is another plus for TextLocal, for first time sign-ups, you get 10 FREE texts, so you can test the system without paying any money at all.
Why not see for yourself how TextLocal can help your business through text marketing today.
Need a complete system set-up on your behalf? Get in touch with BCA and start using SMS to promote your business!